(PCM) Nearly all of us at one point or another have had to deal with a long and tedious flight, especially one that is headed cross-country. You are dealing with issues such as screaming children, lack of food, zero leg room and of course obnoxious seatmates.
Virgin America has decided to poke a little fun, as well as, make a statement about just how long and boring cross-country travel can become with their new ad campaign. The campaign also reminds individuals that there is indeed a better way to fly!
The new ad campaign features an over five hour long video that shows us the pains associated with flying cross-country on the humorusly titled “BLAH Airlines” through the eyes of a mannequin who is stuck on the flight.
Adweek recently featured the campaign and obviously the mannequins represent actual passengers who are often time forced to suffer on these long and grueling flights. The point of the lengthy ad is to bore individuals into flying with Virgin America to avoid the “BLAH Airlines”.
According to Virgin themselves, “Just trying to watch the video is downright painful—and that’s the point. If you wouldn’t sit through the entire film, why would you pay money to experience it in real life?” We can’t see anyone actually sitting down to watch the entire five hour and forty-six minute ad. If you would like to give it a shot, the entire five plus hour ad can be viewed below: