The Marvel Experience Is Simply Out Of This World
Here is a recent chat with 43-year-old Doug Schaer: Q: Please tell me the history of The Marvel Experience. Doug Schaer: We’ve been working on this show for more than four years. We have hosted the [preview] shows in Phoenix, Dallas and San Diego for a total of 54 days. Q: What are the highlights of this show? DS: For me its just a fun show. Every single person who goes through this show has something that they like and it’s always different. The key here is to make people smile. Q: What was the idea behind the show? DS: To leverage technology to bring enjoyment for everyone. I experienced this with my dad, who is now 71, and my children, my five-year-old son and eight-year-old daughter, and all of us had a great time and a different favorite. Q: What is the challenge with this? DS: The most challenging thing is to create something for everybody – that’s what every marketer wants to do, and they want it to be the next generation. There are fans of The Avengers movies, gamers, comic book lovers and more. This is basically a house of ideas. It’s all about the narrative and the story telling – and that has to be accessible to everybody. Our aim was to create the most complex and cool show that is a great deal of fun and had something for everyone. Q: What else is involved? DS: We are not a theme park and we are not a tech company, so we can be an introduction to the Marvel Universe, there are treats a plenty for the hard core fan boy, movie lovers, several generations of family members, and everyone in between. Q: So are you the coolest dad on the planet? DS: Good questions. My children don’t know any differently; they assume that everyone gets to play with superheroes all the time. Q: But they must be thrilled by all of this? DS: Yes. They love superheroes and super heroines. And I often hear; ‘So dad, where are the domes going next?’ Q: So far what has the feedback been? DS: I hear people say they took their children, they went with their college buddies, went for costume night, and we all had a great time. I don’t want to hear, ‘I munched popcorn and watched my kids play.’ I want it to be an interactive and immersive experiential time for everybody who comes. Q: What else comes to mind. DS: This is exciting because you are literally dropped into this Hollywood scripted adventure. It will propel you though this two hour narrative and you can touch it and feel it. It’s not a museum, a Comic-Con, or theme park — the interactives are meant to be accessible to everybody. Q: What do you want the take-away to be? DS: I am looking for the audiences to think it was fun, that it is a good value based on the ticket prices, and that they will tell their friends about it. For a show to succeed, especially since we are only in town for a short time, there has to be word-of-mouth. Q: What’s personally exciting for you about the Philadelphia show? DS: I am coming home. I am a Jersey boy from Bergen County, and I have spent hundreds of great nights in Philly. I love it there – the sports, the food and everything else. Capt. America has to come there; he can be the stanch defender of The Liberty Bell. The Marvel Experience schedule includes the following dates: · Chicago, at McCormick Place: Saturday July 11 to Sunday August 2 · New York, NY at The Park Avenue Armory: Thursday August 13 to Sunday August 30 · St. Louis, at America’s Center Convention Complex: Saturday September 5 to Sunday September 20 For tickets go to www.ticketmaster.com or call 800-745-3000. For a complete schedule go to: The Marvel Experience website: www.themarvelexperiencetour.com.