Quaker Oats Man Slims Down!

It looks like Larry – the Quaker Oat’s mascot – has dropped a few pounds, and maybe even gotten a little Botox!  The cheery old man has been the face of Quaker Oats for 135 years, and the company decided it was time for a bit of a makeover. Times are changing Larry! The Wall Street Journal reported Wednesday that the image, known for his trademark navy hat and heavenly smile, was redesigned for 2012 to make him look “about five pounds” thinner. Why put Larry on a diet?  Because oatmeal is healthy, of course! The changes are subtle, but he does look a lot healthier – the way a man should if he’s eating oatmeal all the time. I mean, look at Bob Harper! Anyway, the changes are subtle enough that most people won’t notice; at least they won’t know they’ve detected a change. Check out the side by side comparison above: the ruff of Larry’s shirt is noticeably wider in the old logo, suggesting a rounder midsection below him. His neck is more slender now, with less of a pronounced double chin and a more defined jawline. And his skin? Radiating! Just look at that complexion. Does the new image reinforce the idea that oatmeal is a healthy way to start your day?