The ad is a picture of a six-layered Oreo with each layer of creme being a different color, representing the rainbow and a caption saying “Proudly support love!” The ad was posted to Oreo’s Facebook page yesterday, sparking a comment debate on the page. As of right now, the post of the ad has 235,189 likes, 72,548 shares, and 40,542 comments.
While the majority of the comments are positive and bear messages like “Oreo, you have given me another reason to love you. I honestly don’t understand how anyone can think that by boycotting oreo they can boycott homosexuality,” there are those who are opposing the ad and even calling for a boycott of Oreo and Kraft (Oreo’s parent company).
One person has even created a “Boycott Oreo” Facebook page stating “”No. I do *not* hate gay people. I am not a “homophobe” … “I am against the lifestyle choice, however. It goes against Biblical principals and against how nature intended…That being said, I refuse to support the lifestyle or what Oreo/Kraft is doing. So I have decided to not buy their products.”
Basil Maglaris, Kraft’s associate director of Corporate Affairs, told Reuters “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values.”
So far, the positive comments far outnumber the negative ones on the Oreo Facebook post.