The McDonald’s Versus Taco Bell Breakfast War


(PCM) It has now become an all out viral war on social media between both McDonald’s and Taco Bell, after Taco Bell launched their new breakfast menu last week. McDonald’s attacked first, when starting on Monday morning, they will be offering customers a free small cup of McCafe coffee at all participating U.S. locations during breakfast hours. The attack was in response to a Taco Bell advertisement that featured twenty or so real men actually named Ronald McDonald giving their praises for the new Taco Bell breakfast items.

McDonald’s also tweeted out a picture of a man dressed as Ronald McDonald crouching down to pet a Chihuahua with the words “Imitation is the sincerest form of flattery.”  And to the Ronald McDonald commercial McDonald’s scornfully replied “Breaking! Mayor McCheese confirms: Ronald, in fact, still prefers McDonald’s.” Burn!


It is not very often that McDonald’s offers up freebies, so that is why the free coffee event came as a bit of surprise. It seems they are getting pretty desperate to squash out any new breakfast food competitors. McDonald’s has long since ruled the fast-food breakfast industry, however sales were slipping a bit this year, most due to the unusually harsh winter conditions suffered by most of the country this year.

McDonald’s offers up consumers more traditional breakfast fare, while Taco Bells new breakfast menu features a Waffle Taco (warm waffle wrapped around sausage patty or bacon with eggs, cheese and syrup); A.M. Crunchwrap (scrambled eggs, hash browns, cheese and bacon or sausage in a flour tortilla);  and Cinnabon Delights (poppable Cinnabon treats).


All is not lost for McDonald’s, however!  They do still have one super fan. An 18-year old from Norway now has a McDonald’s receipt tattooed on his forearm. The young man claims that his friends wanted to punish him for being “too active with the ladies’…whatever that means. Now McDonald’s is a permanent part of his and he becomes the company’s newest walking advertisement. He had either the option of a Barbie tattoo on his rear end or the McDonald’s receipt on his arm…I think we would have chosen the receipt too!