The Hamburglar character was brought back to promote the chains new Sirloin Third Pound burgers and they are making it a game across the nation to discover the Hamburglar’s whereabouts and using his famous catchphrase #RobbleRobble as a trending hashtag on social media.
McD’s is after me (apparently, so is my wife)! Tweet #RobbleRobble to keep them off my trail. https://t.co/JBVThrmHir
— McDonald’s (@McDonalds) May 12, 2015