During his First Annual Address to Congress in 1770, President George Washington said, “To be prepared for war is one of the most effectual means of preserving peace.” For the past decade, the muscle car segment has been quietly battling to keep a sea of dull daily drivers at bay, and the tension has finally reached its fever pitch. We are standing on the cusp of a revolution, and we are nothing if not prepared. We’ve got the horsepower, the track time and the street cred – all that’s missing is the official throwing down of the gauntlet. As of today, we’ve got that, too.
In our newest ad, the General and his thundering Calvary descend upon the bland, boring and bromidic (or “British”). While Washington and his four-wheeled troops rally against the Redcoats, the U.S. fútbol team will be battling it out with England at the 2010 FIFA World Cup, and you’ll be able to watch them both. The Dodge Challenger “Freedom” spot will air regionally during the match on Saturday, following its on-air debut at 11 p.m. EDT today during ESPN SportsCenter.
“Freedom” is the third of five ads in a series featuring the Dodge Challenger. Check out the spot on YouTube, and make sure to “Like” the Dodge Challenger on Facebook for exclusive content and the latest updates.