(PCM) Finally succumbing to internet demand, Coca-Cola has finally brought back the caffeine-fueled citrus soda of the 90’s “Surge”! If you grew up as part of that generation than most surely know what “Surge” is all about and just way consumers would be begging for its’ re”surge”nce!
The soda is now brought back into production and being sold exclusively through Amazon.com. Orders came flying in almost immediately and the first batch of “Surge” on Amazon is already completely sold-out.
“Surge” was originally created as Norwegian competitor for Mountain Dew and simply called “Urge”. It was also playfully referred to as “MDK” or Mountain Dew Killer as an inside joke at Coca-Cola. It was first introduced to the mainstream in 1996 and was a huge hit with the young adult demographic. As the demographic grew up so did their interest in “Surge” and it was eventually taken off the market in 2002.
However, there will still many fans of “Surge” that were incredibly sad to see their favorite soda gone forever, so they launched several online campaigns urging Coca-Cola to bring it back. Coca-Cola credits the Facebook page “Surge Movement” as being one of the main driving forces behind the relaunch of the product.
At this time, Coca-Colas says that “Surge” will only be back for a limited time, but if cases continue to sell-out on Amazon, we can’t see them taking it away anytime soon!