Is the Aaron Rodgers Discount Double Check Ad a Touchdown?
Aaron Rodgers is having a red zone slump lately. Sunday’s game against the Bengals wasn’t up to his prior weeks’ 71.4 percent red-zone passes completed with six touchdowns and no interceptions. Meanwhile, some Chicago Bears fans are piling on the Packers quarterback by complaining about his latest State Farm commercial, “State of Turbulence,” featuring the Chicago Bears Superfans from “Saturday Night Live.” Chicago sports journalist Paul M. Banks, who has more than 1,000 Twitter followers, has started a “grassroots movement” to remove the ad. Claiming State Farm has overplayed the campaign, Banks complains Bears fans wouldn’t make bratwursts for a Packers quarterback, the Superfans aren’t funny, and the skit is offensive because nobody from Chicago talks like that (evidently disagreeing with linguists’ analysis of Chicago accents). Banks asserts both Green Bay and Chicago fans will get behind his petition. Is this a general sentiment State Farm should heed? Or is this a minority gripe from Banks, who writes on ChicagoNow he dislikes anything popular? Taking a different view, Adweek picked the Rodgers Superfans ad as an “Ad of the Day.” Who’s right? It’s hard to be objective about anything involving Packers-Bears rivalries, but looking at some numbers can provide some perspective.