(PCM) The animation and story-line in the new visually stunning ad for Mexican food chain Chipotle is so spectacular that you will forget that you are even watching an advertisement at all.
The amazing visual effects for the ad were done by MOONBOT Studios and the soundtrack is an incredibly haunting version of “Pure Imagination” from “Willy Wonka and The Chocolate Factory” by Fiona Apple.
The ad is for Chipotle’s free iOS game and has an incredibly strong anti-factory farming message, but is done in a very tasteful and artistic way without sounding overtly preachy. Chipotle is hoping that “The Scarecrow” will catch on and is already beginning to tug at the heart strings of people all over the web.
Check out the full ad below: