The History Behind Fashion Week

photo credit: mamasrollingstone.com

With all this buzz about Fashion Week, many viewers and fashionistas are probably wondering how the semi-annual event first originated. First sparked by the Press and Media, Fashion Week has evolved into a massive event and has taken place in numerous major cities across the globe.

The first Fashion Week took place in 1943 in the capital of the world, New York City. In the midst of World War II the fashion industry was unable to travel to France and invest in the current trends of Paris. Fashion Publicist Eleanor Lambert created “Press Week” to direct attention to American innovations and fashions in New York, and the success of the week spread like wildfire. Magazines around the world (Vogue, for example) caught wind of the event and discovered something interesting – Americans have a sense of fashion too.

There are typically two Fashion Weeks in a a year; displaying either the Autumn/Winter (February) or Spring/Summer (September) trends. Highly noted cities such as; New York City, Milan, London and Paris all participate and have been named “The Big Four.” Versace, Rebecca Taylor, BCBGMAXAZRIA, Luca Luca, Nicole Miller, Vera Wang, Calvin Klien and a ton more designers strut the runway in their latest apparel. Mercedes-Benz is the current sponsor of the New York Fashion Week – check out their official site.

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