Renowned actress Sofia Vergara announces her contemporary lifestyle collection Sofia Vergara! Sold exclusively through Kmart, the collection will embody the “Modern Family” star’s signature style of glamour and sexiness with an air of approachability.
The collection, which will include sportswear, dresses, handbags, jewelry, and footwear, is designed to offer young, fashion-conscious women the trend-right must-haves of each season, including figure flattering styles and fashion-forward prints and patterns that easily transition from day to night. Reflecting Sofia’s unique fashion sensibilities, the brand is a modern and fresh approach to everyday style. Kmart will be the exclusive provider and marketer in the United States for all Sofia Vergara apparel, accessories and other merchandise, available at over 800 Kmart stores nationwide and Kmart.com beginning fall 2011.
“The Sofia Vergara collection will draw on the star’s notable, personal style with designs that will have broad appeal,” said John Goodman, executive vice president of Apparel and Home for Sears Holdings. “As you look at the current brand portfolio at Kmart—from our longstanding relationship with Jaclyn Smith to our more recent introduction of Dream Out Loud by Selena Gomez—it is clear that we value the authenticity that comes from collaborating with talented celebrities whose sense of fashion is aspirational but attainable. We’re particularly pleased to be able to strengthen our apparel offering with this contemporary brand, designed especially for a young, fashion-conscious customer. We look forward to welcoming Sofia Vergara to the Kmart family.”
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